Patricia Martin, speaker, consultant and author is my neighbor, my friend and fellow member of West Suburban Woman Entrepreneurs.

Pat makes me laugh.  I laugh with every part of me when I am with her. She’s brilliant, thoughty and stylish. I admire her inquisitive nature and even more her compassionate spirit. I love that when she asks you what is it that you do. She really wants to know.

She recently released a book called:  Renaissance Generation – the rise of the cultural consumer and what it means to your business.
 
Her book speaks to my cultural consumer sensibilities. I don’t even know where to begin to comment about it. She describes a fall. Before a renaissance can actually occur it’s got to get bad – really bad.

( I’d say were heading towards pretty bad – wouldn’t you? ).

She then describes through a variety of mediums like the internet, education, museums and our youth an amazing future. A hope, a something beautiful beyond who and what we are living today. It was intoxicating to read about. I found the book very redefining. I think I could fit the ren/gen profile big time

Yesterday on her blog Pat had a fascinating post speaking to the premise of WalMart and retail playing green.

I completely marvel at how far we all have come in the green movement. One year ago being green was not even a common household term – now it’s not only common,  it’s completely trendy.

Trendy really means very little to me.
 
How practiced or really green are we?

I may have my own way that I contribute to green-ness.  Yet – there are others like No Impact Man or Franke James who live or do green in a way that makes my green efforts look ridiculous by comparison.

I think of Oprah as someone who spirals her own economy – she says it — it sells. Similar to Oprah, and suprisingly, Walmart has it’s own pull –it’s own very special economy.  I so deplore the store, it’s environment. Truly you’d have to pay me to shop there.  I can’t be part of some of their business practices.

Yet I have to say when Pat speaks to what the company is doing to change, I am intriqued.  Not only is the company making different decisions and acting on them, they are also collaborating with others.  I call that leadership. From a business perspective it’s called making money. It’s brilliant.  

Patrica defined it as a grander purpose or open – source thinking.

I say it’s purpose with a cause.
 
Perhaps it’s cause marketing with a whole lot of makining money on the side.  

Someone will make money being and doing green. WalMart?

I still probably won’t shop there. Ever.

P.S. Today ( friday ) I read a post on a green friend’s blog and just had to add this link right back at you sweetheart—

Note: the premise of this blog is totally and entirely recycled.  We are sooo cyber GREEN!!

  Me…wondering green

K a r e n     H a n r a h a n
Wellness Educator/Nutritional Consultant
Mentoring YOU to Health Success
708.482.0678
 
Websites:
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Member of BNI – West Suburban BNI: “Chapter Mentor”
Member of West Suburban Women Entrepreneurs www.wswe.org
WSWE Board Member and Programming Chair 

60% of affiliate funds earned from this site are donated to cause —
currently to the what if foundation and the american forests campaign

The other 40% are donated to Mother Earth’s feet…in the form of shoes.